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Home/Blog/The Industry Is Changing. Are You?
Operations

The Industry Is Changing. Are You?

I keep hearing the same thing from operators: the old way still works, but it burns everyone out. Labor is tight, expectations are higher, and reactive service keeps getting more expensive.

February 15, 2026•6 min read•By Jason Reibel

Let’s just call it what it is: the old way of running field ops is wearing people down.

Septic. Sanitation. Liquid hauling. Marinas. Construction.

For years, most companies have run the same playbook:

  • Wait for the phone to ring
  • React to emergencies
  • Send someone out late at night
  • Pay overtime
  • Repeat

It can get you through the week, but it doesn’t scale and it definitely doesn’t help you keep good people.

Hiring Good Help Is Everything

Finding solid operators, drivers, and techs is hard right now. Keeping them is even harder.

Good people don’t want chaos. They don’t want constant weekend callouts because a tank “suddenly” overflowed. And they don’t want ten reactive customer calls a day because no one can see what’s actually happening.

They want predictable schedules. They want clarity. They want to know what the day looks like before it gets blown up.

When your team spends less time putting out fires, morale goes up, retention improves, and overtime drops. It really is that simple.

Reactive Is Expensive

Reactive operations cost way more than most owners realize.

  • Unplanned dispatches
  • Inefficient routes
  • Weekend emergency pumping
  • Frustrated customers
  • Burned-out operators

It drains margin and culture at the same time. You feel it in your P&L and in your team.

Better Data. Better Decisions.

This is exactly why I built Rivio.

Instead of waiting for someone to say, “I think it’s getting full,” you already know it is.

Instead of guessing which truck is closest, you can actually see it.

Instead of making stressed decisions in the moment, you make clean operational decisions with data in front of you.

With live tank levels and GPS tracking built into daily workflow, you can:

  • Plan routes based on actual need
  • Avoid unnecessary trips
  • Reduce weekend emergencies
  • Schedule work during normal hours
  • Cut down nonstop phone calls

Less chaos. More control. Better days for everyone.

What That Actually Means

  • Fewer late night call outs
  • Less overtime
  • Happier operators
  • Better customer experience
  • Stronger margins

The industry is changing fast. Labor is tight. Customer expectations are higher than ever.

You can run your business off surprises, or you can run it off data. I know which one I’d rather build.

Ready to Run Proactive?

See how Rivio helps your team reduce emergencies, improve schedules, and run smarter day to day.

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